Sales Advice

Prospects become clients when you answer these 3 questions 

1. Why should they change? 

2. Why deal with you? 

3. Why now? 

A sales strategy is a plan that outlines the steps and tactics a company will take to achieve its sales goals. It typically includes a clear definition of the target market, a detailed plan for reaching and engaging with potential customers, and a set of tactics for converting leads into paying customers.

Some key elements of a sales strategy might include:

• A clear definition of the target market: This includes identifying the demographics and characteristics of the customers the company is trying to reach.

• A plan for reaching and engaging with potential customers: This might include tactics such as lead generation, email marketing, social media advertising, or in-person sales presentations.

• A set of tactics for converting leads into paying customers: This might include techniques such as demos, free trials, or special offers.

• A process for tracking and analysing the success of the sales strategy: This might include setting specific metrics to measure progress, such as the number of leads generated or the conversion rate of leads to paying customers.

Overall, a sales strategy is an essential tool for helping a company achieve its sales goals by outlining a clear plan for reaching and engaging with potential customers.